Did you know that banner advertisement was the first form of internet advertising? As new technologies emerged to allow for more sophisticated ads, banner advertisement had to evolve quickly to meet the demands of the current market. Is it still a powerful form of advertisement in these times? Does it satisfy the needs and demands of the current market? In this article, we argue that banner advertisement is a strong form of advertisement if used smart. A powerful message, a creative design and the perfect position on the webpage – these elements surely help, but are they sufficient? Let’s find out the main ingredients that makes banner advertisement “click”.