The companies pointed out that they were unable to make a satisfactory business case due to a combination of sharply increasing costs (CAPEX, OPEX, and financing costs) and the prospect of low and uncertain earnings opportunities in the Danish electricity market due to expected low electricity prices, a lack of sales opportunities, and market uncertainties related to the electricity and hydrogen markets.

Regarding revenues, companies mentioned a lack of demand and, therefore, a likelihood of low electricity prices. Many point out that positive expectations that the hydrogen market would develop and purchase larger amounts of power from renewable energy have not materialised.